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You’ve worked hard for the last 30-plus years building a business
that would make anyone proud.
The business has been good to you and your family; it paid for your house, your cars, your kids’ private schools and college tuition, etc. Now that the kids are out of school and making their own lives, you want to slow down and take some time off to do some traveling with your spouse. Or maybe spend more time on the golf course or out in the boat fishing. You’ve decided it’s time to sell your business.
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At a time when it seems everyone is cutting back their spending, businesses are doing the same with their advertising budgets. It becomes all too easy for a business to cut back or even stop advertising altogether. But studies have shown that a slow economy may be the best time to advertise.
Businesses that continue to advertise regardless of the economic climate have a competitive advantage over businesses that trim their ad budgets, according to a media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives
believe advertising during a down economy is extremely important.
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